Pitch
Pugh Chart
I rated based on:
- Am I personally interested in the idea?
- Are there good market opportunities for the idea?
- Is the idea novel?
- Can the idea have strategic competitive advantages?
- Am I capable of producing the idea as an actual product?
- How profitable is the idea?
I used the Cleanup pen as the baseline.
Selection - Fingertip Pen
Using the Pugh Chart as a resource, I ultimately chose the fingertip pen. I am personally interested in it, it is novel, and it was proven to be the most profitable of my five ideas through market research.
Here is a sketch of my final idea:
Here is a sketch of my final idea:
Video
Here is my elevator pitch for fingertip pen:
I think you can cut down the beginning of the speech a little bit, and just say that you're always losing your pen, and that you've come up with a solution to never be left without it! How about being without paper? What if the pen was reversible and could be a pen for a phone/tablet screen as well? Just some thoughts. Good luck tomorrow!
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